Find Out What’s Working and Multiply Your Weekly New Patients!
You are probably engaged in a variety of marketing strategies for your clinic.
Before COVID-19, you probably felt fairly good about it because in most places there were more patients than the supply of clinicians could serve. So you were busy and didn't require to be a good at marketing.
As the lockdowns start to end, some people will probably be a little reluctant to jump back in to a normal routine. And that includes coming in to your clinic. Some will continue to prefer Telehealth and video treatment sessions. But either way, your demand will be much less than it was before, at least for a while until the unemployment rates rebounds.
And if some of your marketing wasn’t working too well before, if you keep pouring money into it once you re-open, you may suffer losses too great to recover from after such a long dry spell.
What Marketing Are You Using?
Chiropractors, physiotherapists, dentists, massage clinics, and other healthcare businesses can use a broad array of strategies, including:
- Website marketing and SEO
- Doctor marketing for referrals
- Live community events
- Email marketing
- Google Ads
- Facebook Ads
- Social Media
- Print ads
- Postcards and other direct mail
You can use all of these healthcare marketing strategies and probably many more. But the question is – which ones are working for you, and which ones are wasting your money and time?
You need to start ramping up your game and get really good at some specific strategies, each of which depend on having good data.
In this new normal, you need to be really good at 4 things or you will be dead in the water because the demand is not going to be the same with the unemployment rates in this country
- Getting patients to commit to their full care plan
- Generating a continuous flow of new patient leads through your marketing
- Increasing conversion rates for inbound phone calls
- Increasing conversion rates for outbound phone calls like follow-ups, winbacks, reactivations, and self-discharges
Here’s a guide to growing your revenue and improving staff and patient morale through specific healthcare marketing strategies.