How To Take 1 to 3 Month Vacations While Still Having Your Clinic Run Like a Well Oiled Machine

Can you take a 1 to 3-month vacation and your clinic will still run like a well-oiled machine? If not, how do you make that possible?

That’s what we talked about recently on the Clinic accelerator community call with other 6-7 figure clinic owners.

Most clinic owners can only take 1-2 weeks off without it being an extremely expensive vacation because they have to factor in the cost of the vacation and the lost revenue. While others can take up to 3 months of a fully unplugged vacation while their clinic is still growing without them.  

Cores values are essential to creating a great clinic culture.

It bonds your team together with a shared sense of purpose to achieve your clinic's goals. But how do you create great ones that motivate your staff and deeply ingrain them into your culture to drive desired business outcomes?

That's what you’ll learn in this blog post.

Let’s get straight to it…

First, what are core values, and why are they important?

Inside Clinic Accelerator, we covered a topic that a lot of clinic owners have been asking about.

A lot of clinics owners want more freedom, they want to treat less but they’re scared to make the move for many reasons like:

I don't want current clients to feel like I let them down. 

I'm the best clinician. What happens if I stop seeing patients?

I’m scared to lose all my referrals.

Plus: Should You Ever Hire a Part-Timer?

It’s a bit counter-intuitive. Your non medical trained front desk staff – play a greater role in winning new business than the physiotherapists, chiropractors, and dentists who work with the actual patients and went to school for years of medical training.

Why is this true?

It’s not really that hard to figure out. Your front desk staff are the first people new patients generally come in contact with, both in person and on the phone. Unless a patient gets referred, or meets the therapist at an event of some kind, the first person they will speak to will be someone on your front desk staff.

That means the training you provide, and the quality of the people you hire for those positions, play an outsize role in the overall success and growth of your clinic. Superb medical care isn’t enough.

Hire badly for your front desk, and your clinic suffers. Train your front desk team poorly, and your clinic suffers. This can happen even if the therapist is the most skilled, friendliest, and most effective expert on the planet. The patients have to make it to them before they experience that service.

When it comes to motivating, attracting, and retaining the best talent at your clinic, one of the most important things you can do is offer rewards. When your employees feel appreciated for their hard work, they will be more engaged in their jobs and less likely to leave voluntarily.

Steal These Two Proven Lost Patient Reactivation Scripts To Win Back Patients You Can't Afford to Lose Tomorrow!

Fact: the average outpatient Physical Therapy practice loses about $250,000 of revenue per year as a result of patients not completing their plan of care according to WebPT.

Similar for Chiropractors too.

When was the last time you spent any time thinking about fall offs? If you're like most clinic owners, not very often.

In the beginning, I was the same. I would spend all my time focusing on bringing in new patients. At one point, I was spending over $65,000 a month on Facebook and Google ads. 

It wasn’t until I could barely make payroll that I realized what a costly mistake that was by not spending a little time calling back those fall offs with a simple reactivation script I’m about to share with you.

In fact, when I ran three 10 million dollar Chiropractor and Physiotherapy clinics, reactivation scripts were responsible for 15-25% of the revenue for each clinic... that would have otherwise been lost.

Getting good reviews on Google feels great. Everyone loves a compliment. But when it comes to becoming the top specialty health clinic in your area, you want to get Google reviews continuously coming in on your behalf – every week.

Every patient who comes in to your clinic could write a great review. How many patients do you see per day? Per week? Think about it. If you can get just two patients per week to write a great review, that would be about 100 per year.

Small steps. Huge impact. 

From what I have seen with the 375+ clinics in our community, a good benchmark is 15% of your new patients each month should convert into a google review.   So if you get 100 new patients each month, you should get 15 google reviews each month. 

And you can learn how to get Google reviews for your dental office, chiropractic clinic, or physical therapy clinic starting today.

Negative reviews can cause great harm to dentists, physiotherapists, chiropractors, and other health clinics. How you respond to negative online google or facebook reviews can therefore have enormous long term effects – both for good or for ill. 

Consider the harm that can come from a bad patient online review getting latched onto by the media. For instance, imagine a patient filming themselves on a rant against all the injustices in the world, with your clinic sitting at the top of it all. 

Bad clinic reviews from just a handful of patients can drive away new patients. They can affect your existing patients too. Some will defend you; others may start to question if they should keep coming to your clinic. 

Plus, anyone leaving a bad review is even more likely to be telling people they know to avoid your clinic. That bad review is just the tip of the iceberg. This negative word of mouth advertising has just as much power as the positive word of mouth endorsements you want.

Negative patient reviews also can affect your staff. Sometimes your team is the focus of the angry patient’s wrath. Most of the time they have to bear the brunt of it even though none of it is their fault. This can depress morale and increase stress, negatively affecting your clinic’s culture.

In this post, you will learn the following my 7 step process on how to respond to negative patient reviews so they change their mind and give you a positive one. 

I love email marketing. I’m an email marketing junkie. But the reason isn’t because of some odd fixation or obsession. It’s because it works and you have over thousands (or even tens of thousands) of emails in your patient database! 

And email marketing works especially well for physical therapists, chiropractors, massage therapists or any healthcare business owner.

What to Say When Your Clinic Is Too Busy To Accept New Patients

No clinic owner likes to turn patients away. Not only does it feel like turning money away, it also means you don’t get to help that person get better, which is the main reason you chose this profession. But what can you say when a patient calls in and you have a three-week wait list? Are there phone scripts for how to handle that? 🤔

The good news is – Yes! There is something you can say in that situation, which we’ll get to in a moment. But first, you must recognize the fact that having a three-week waiting list is itself a sign of a much bigger problem at your clinic. Paul Wright explained why in a recent episode of New Patient Secrets.