Content marketing is really an underestimated marketing tool that most clinic owners aren't using effectively to fill up their patient marketing funnel.
Many people think it’s a time sucker that doesn’t really return on investment. And while it can certainly seem that way at first, that’s simply the wrong mentality to have because content marketing does work.
It has worked for me and all the million dollar business I have built & sold over the past 15 years.
And if its not working for you, then you likely have the wrong content or wrong message or wrong medium. Or maybe you are not converting them over the phones?
So let's talk about how to use content marketing to attract, engage and convert your online traffic to paying patients at your clinic.
- Types of content to create
- 3 types of patients in your marketing funnel
- How to get patients in your marketing funnel
- How to nurture patients to become customers