5 Secrets to Gaining Their Trust and Increasing Patient Referrals
So often when your clinic tries to market to doctors, you discover that what you’re really doing is marketing to the doctor’s office, meaning getting to know the key person or people who stand between you and the actual doctor.
This could be:
- the medical office manager
- front desk team
But we refer to this person as the gatekeeper. They control the access to the doctor, both for patients and for physiotherapy, chiropractic, or other medical clinic owners like you.
As a clinic owner, it can be hard to get doctors to send referrals. And it’s true, what's even harder is to get past the front desk gatekeeper in the first place. But there are ways.
In this post, I will be sharing with you 5 secrets on how to get past the gatekeeper so you can talk to the doctor and get more referrals.