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How To Use Content Marketing To Attract More New Patients

Posted by Rick Lau on Mar 6, 2018 10:00:00 AM

Content marketing is really an underestimated marketing tool that most clinic owners aren't using effectively to fill up their patient marketing funnel. 

Many people think it’s a time sucker that doesn’t really return on investment. And while it can certainly seem that way at first, that’s simply the wrong mentality to have because content marketing does work.

It has worked for me and all the million dollar business I have built & sold over the past 15 years.  

And if its not working for you, then you likely have the wrong content or wrong message or wrong medium.  Or maybe you are not converting them over the phones? 

WHY ARE YOU SPENDING MONEY ON MARKETING...

 When you are not answering the phones

CLICK HERE to get your answer rate tested 

So let's talk about how to use content marketing to attract, engage and convert your online traffic to paying patients at your clinic.

We'll cover:

  • Types of content to create
  • 3 types of patients in your marketing funnel
  • How to get patients in your marketing funnel
  • How to nurture patients to become customers
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Topics: Marketing

How to Get More New Patients with Google in 2018

Posted by Rick Lau on Jan 30, 2018 7:00:00 AM

I’m no SEO guru, but even so, I’m really good at it.

My other business, Clinic Supplies Canada, gets 55,000 in monthly traffic. We have 1000 keywords ranking on page 1 in Google. And our website traffic is converting into customers, as we’ve had year after year growth and increasing revenue. 

That’s the type of thing we all want to see in business, right?

Well, it’s all about doing the right things for Google. And thankfully I can help you with that.

In fact, I just came back from a business workshop for the PABC where I had a lineup of clinic owners asking how I can help them rank #1 on Google.

I thought you might be interested to learn the same tips.

So we’re going to cover:

  • Why Google is so important
  • How to be on the first page with Google
  • What to do so Google rewards your website
  • And one thing not to overlook

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Topics: Marketing

How to Measure Patient Happiness Using Net Promoter Score

Posted by Rick Lau on Aug 10, 2017 7:00:00 AM

Happy satisfied patients. That’s what any clinic owner wants.

But, do you actually know how happy and satisfied your patients really are?

It wouldn’t come as a surprise if you said: “I think my patients are happy but I haven’t measured it.”

What you measure you can manage. Not only that, when you measure, you can use the results to fix problems and drive better clinical performance.  

Thankfully, there is a great tool for measuring patient happiness: The Net Promoter Score, otherwise known as NPS.

NPS can be used to measure overall patient satisfaction. It can be used to identify unhappy customers at each point of the patient journey. It can also be used to identify your biggest fans so you can ask them for referrals or google reviews.

The data you collect from NPS is essential to running an optimized practice.

In this post, you’ll learn:

  • How to use the NPS to boost your clinical operations
  • How to calculate your Net Promoter Score
  • What does the NPS score mean
  • The NPS template I use for my private clients
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Topics: Marketing

How to Get More New Patients Callers Using Google Reviews

Posted by Rick Lau on Jan 19, 2017 5:00:00 AM

When was the last time you bought something on Amazon?

Do you recall looking at the number of reviews it had?

Amazon is BIG on reviews for a reason. It provides social proof to buyers about the quality and satisfaction of the product.

Patients shop like Amazon consumers. They select healthcare the same way. Patients are looking for reviews and social signals to help them make the best choice about quality because they want the best service and they don’t want to waste their money.

The reality is, if you don't have more Google reviews and a higher score than your competitors, you’re losing a lot of business.  Before you waste any more money on physical therapy marketing, read my post. 

In this post, I’ll be sharing:

  • An example of an awesome clinic in Calgary to highlight the critical importance of Google reviews
  • A manual and an automated way to get MORE Google reviews. 
  • How getting Google reviews will boost your SEO

Let’s dive in...

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Topics: Marketing

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