--- title: Healthcare Marketing for Clinic Owners | Call Tracking Metrics description: "Call Tracking Metrics | Best Healthcare Marketing Blog for Clinic Owners: Physical Therapists, Chiropractors, Massage Therapists, Dentists" --- [![Call Hero](https://blog.mycallhero.com/hubfs/01-Mycallhero-April2016-image/logos2.png "Call Hero")](http://mycallhero.com/) [![Call Hero](https://blog.mycallhero.com/hubfs/01-Mycallhero-April2016-image/logo.png "Call Hero")](http://mycallhero.com/) [![Call Hero](https://blog.mycallhero.com/hubfs/01-Mycallhero-April2016-image/logos2.png "Call Hero")](http://mycallhero.com/) - [CALL RECORDING](https://mycallhero.com/) - [FREE TOOLS](https://info.mycallhero.com/free) - [DEMO](https://mycallhero.com/demo) - [BLOG](https://blog.mycallhero.com/healthcaremarketing) - [LOGIN](https://app.mycallhero.com/users/sign_in) # #1 Rated Clinic Owner Blog ## [Should Clinic Owners Do Brand Marketing or Direct Marketing?](https://blog.mycallhero.com/healthcaremarketing/direct-marketing-for-physical-therapists-chiropractor-dentists) Posted by [Rick Lau](https://blog.mycallhero.com/healthcaremarketing/author/rick-lau) on Nov 20, 2019 5:00:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.mycallhero.com/hubfs/Direct%20Marketing%20for%20Physical%20Therapists%20and%20Dentists.jpg)](https://blog.mycallhero.com/healthcaremarketing/direct-marketing-for-physical-therapists-chiropractor-dentists) I’ve talked to a lot of clinic owners this past month on our quarterly [1:1 coaching sessions](https://go.mycallhero.com/coaching) and the topic that keeps popping up over and over again is online marketing trends.  They hear about how they should be doing online marketing but are confused and overwhelmed. It seems to change every week and they barely have enough time to run their business and treat patients. The mistake I see clinic owners make is they market like big corporations do. They do brand marketing. They want to build a brand. The problem is unless you have millions of dollars to spend like these big corporations and willing to wait years (or decades) to see if it works. It just won’t work for you. **"Followers" or "Likes" don't feed families** Brand marketing doesn’t make your phone ring. You can’t measure and have no idea if it’s working or now. What really makes your phone ring is direct marketing. Whether it’s direct marketing for Physical Therapists, Chiropractors or Dentists. It allows you to know exactly with 100% confidence if your campaign is working. How many calls you’re generating from that marketing campaign like CallHero software tells you. You know exactly what your ROI is.  [Read More](https://blog.mycallhero.com/healthcaremarketing/direct-marketing-for-physical-therapists-chiropractor-dentists) 2 Comments [Click here to read/write comments](https://blog.mycallhero.com/healthcaremarketing/direct-marketing-for-physical-therapists-chiropractor-dentists#comments-listing) Topics: [Marketing](https://blog.mycallhero.com/healthcaremarketing/topic/marketing), [Call Tracking Metrics](https://blog.mycallhero.com/healthcaremarketing/topic/call-tracking-metrics) ## [Battle-Tested 5-Step Plan Reveals How Call Tracking Metrics Enable Smart Clinic Owners to Explode Their Revenue](https://blog.mycallhero.com/healthcaremarketing/call-tracking-metrics) Posted by [Rick Lau](https://blog.mycallhero.com/healthcaremarketing/author/rick-lau) on Jan 29, 2019 7:00:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.mycallhero.com/hubfs/Call%20Tracking%20Metrics%20for%20Dental%20Offices2.jpg)](https://blog.mycallhero.com/healthcaremarketing/call-tracking-metrics) **Learn What to Measure, How to Improve Staff Trainings, Get More Patients** Some time ago I came across a dentist and a physical therapy clinic (PT) in the same area of town. Both had one doctor on staff. Similar sized offices. Same client base. So, I figured they’d also have similar revenue, even considering the differences between dental clinics and physical therapists. Boy was I wrong. The PT clinic had nearly twice the revenue as the dental clinic. How could this be? I started digging. My first guess: The PT clinic must have better marketing. But when I went online, the dental clinic was actually doing more marketing than the PT clinic, and it wasn’t any better or worse. More referrals maybe? Better service? They had pretty similar online reviews, mostly high. There was no clear reason why one clinic should be so much more profitable than the other. What gives? [Read More](https://blog.mycallhero.com/healthcaremarketing/call-tracking-metrics) 1 Comment [Click here to read/write comments](https://blog.mycallhero.com/healthcaremarketing/call-tracking-metrics#comments-listing) Topics: [Call Tracking Metrics](https://blog.mycallhero.com/healthcaremarketing/topic/call-tracking-metrics) [All posts](https://blog.mycallhero.com/healthcaremarketing/all) Search Any Topic ### Business Topics - [Marketing (20)](https://blog.mycallhero.com/healthcaremarketing/topic/marketing) - [Clinic Culture (8)](https://blog.mycallhero.com/healthcaremarketing/topic/clinic-culture) - [Hiring & Firing (7)](https://blog.mycallhero.com/healthcaremarketing/topic/hiring-firing) - [Phone Scripts (6)](https://blog.mycallhero.com/healthcaremarketing/topic/phone-scripts) - [Sell or Buy Clinic (5)](https://blog.mycallhero.com/healthcaremarketing/topic/sell-or-buy-clinic) - [Leadership (4)](https://blog.mycallhero.com/healthcaremarketing/topic/leadership) - [Phone Call Analytics (4)](https://blog.mycallhero.com/healthcaremarketing/topic/phone-call-analytics) - [Clinic Operations (3)](https://blog.mycallhero.com/healthcaremarketing/topic/clinic-operations) - [Doctor Marketing (3)](https://blog.mycallhero.com/healthcaremarketing/topic/doctor-marketing) - [Patient Experience (3)](https://blog.mycallhero.com/healthcaremarketing/topic/patient-experience) ### Most Popular Posts #### COMPANY - [About Us](http://www.mycallhero.com/about/) - [Contact](http://www.mycallhero.com/contact/) - [Privacy Policy](http://www.mycallhero.com/privacy-policy/) - [Terms](http://www.mycallhero.com/terms/) - [Instagram](https://www.instagram.com/thericklau/) #### PRODUCTS - [CallGrader Test](https://go.mycallhero.com/callgrader) - [Ultimate Phone Script Training Toolkit](https://go.mycallhero.com/phone-scripts) - [Accelerate Clinic Business Summit](https://info.mycallhero.com/accelerate) #### HELP - [Healthcare Marketing Blog](https://blog.mycallhero.com/healthcaremarketing) - [Free Tools](https://info.mycallhero.com/call-performance-training-guide) - [1-866-789-HERO](tel:1-866-789-HERO) Copyright 2018 CallHero | All Rights Reserved - - - - - [mailto:info@mycallhero.com](mailto:info@mycallhero.com)