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Kate Durnin

Multi-million dollar clinic owner in Calgary who started her multidisciplinary clinic less than 8 years ago with her husband.

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How To Create Amazing Clinic Culture In 11 Easy Steps

Posted by Kate Durnin on Feb 19, 2020 5:00:00 AM

Where does a great clinic culture come from? How do you build and sustain a culture that needs fixing?

I’ll demystify how to build an awesome clinic culture in 11 easy steps that have allowed us to build our multi million dollar clinic.

But first, who am I and why should you listen to me? 

Hi, I’m Kate Durnin. I own a multi-disciplinary clinic in Calgary Alberta with my husband, Evan, that does multi millions a year.  Plus, our patients love us and we currently have almost 300 5-star Google reviews.   

After working with our business mentor (Rick Lau), we grew over 39% this year, and we're finally able to unplug from the business so that it can run profitably, without us having to be there all of the time.

Rick helped us do this by using proven systems, implementing a clinic director, and leadership strategies.

He also helped us develop and learn these 11 easy steps to building an amazing clinic culture, which I’ll reveal in this blog post.

But first, what is culture and why is it so important?

It's the feeling your patients and staff get when they walk into your clinic. It’s also the feeling they have when they leave your clinic.

For example, have you ever walked into a place whether a restaurant or store, that just didn't feel right? You just didn't have a “good feeling” about it?

That's what clinic culture is all about. A great clinic culture energizes your staff and patients when they walk in. 

Instead of your staff dreading going to work, suffering each day as they go through work that makes them cynical, weary, and frustrated.

The reason clinic culture is so important, is that more than ever, employees want to have an impact. They want to feel like they are apart of something bigger than themselves. They want to feel supported and valued. A great clinic culture is what separates good clinics from great ones.

But how can clinics truly create a place where your team wants to show up versus needs to show up?

It comes down to these 11 steps that we've used and shared with other clinics in our community on how to ignite passion in staff, without giving them a raise.

So let’s get started...

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Topics: Clinic Culture

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